Welcome to Hacarem Company

Today

The small family business starting almost a decade ago presently employs a staff of 210 professionals, and offers a comprehensive portfolio of quality brands, with the most professional logistic service and knowhow in the trade.

Although the industry has changed over the years, becoming sophisticated and competitive, we always aspire to grow, develop and lead the drinking culture in Israel. In effect, it is our ongoing aspiration to strengthen our leadership, while taking an active role in shaping Israel’s drinking culture, and becoming synonymous with excellence, innovation, integrity and quality.

Enters: beer!

Prudently, before entering a new category, Hacarem began the distribution of Malka (Hebrew for Queen) Beer, the Israeli craft beer pioneer. The brewery that began as a small business in the ecological village of Klil in northern Israel, gradually gained momentum. Today, Malka Beer is the leading craft beer in Israel, by far. Aiming to deepen its cooperation and success with the brand, Hacarem also acquired 40% of the brewery, which in 2018, relocated to its new home in Tefen, where its production capacity increased tenfold.

Following this success, Hacarem has decided to broaden its beer market share and began importing premium beer brands. In 2015-2016, having already secured the representation of well-known international beer brands, the company has also acquired the business activity of Norman Premium, an importer and distributor of quality beer, and thus became the third largest beer player in Israel. Its broad range of Premium beers was much enriched with some of the best imported beer brands in the market. Furthermore, the newly acquired portfolio also included a second successful Israeli craft beer brand – Negev.

A new logistic center in central Israel

After more than 70 years in Tel Aviv and 15 years in Rishon LeZion, the company relocated its premises to a state-of-the-art logistic center in Hevel Modi'in industrial Zone. A 10sqm fully equipped building, incorporating a temperature and humidity controlled warehouse, offices and training facilities, was erected over 1.35 hectars of privately owned land. It is supporting the company's current and future growth and activity.

The wine era begins

The family business grew steadily as a spirit importer and distributor. Wine was only sporadically imported. In the late 70s, things changed, as Hacarem began to import a wine based beverage, produced by the famous Bosca company – a prominent Asti and Vermouth producer from Canelli. It was officially called Canei, but every Israeli knew it by the name of "Bosca". And literally, every Israeli knew it, as at this phenomenon’s peak, more than 100 containers were imported in a single year! “Bosca” was the unlikely pioneer of the company’s wine activity, which grew ever since.

In 2005, as local wine production greatly improved and was thus able to assume a central position not only in the mass market but in more lucrative sectors, such as the on-trade, as well, Hacarem reacted and began to distribute the wines of prominent Israeli wineries of different sizes. Today, Hacarem imports and distributes over 1,000 different wine products, and over 120 wine brands, sourced from nearly 100 suppliers, operating in 15 different countries! The wine portfolio it boasts is incomparable in Israel..